Tuesday, 21 June 2011

1234 Festival Preview

Festival season is looming with Glastonbury leading the way, despite the ambiguity of the weather forecast this weekend. Although Get Loaded In The Park was a bad start with the impetuous rain, we can hope that on Saturday 9th July, the weather will have taken a positive turn for 1234 Festival.   This year, 1234 Festival have collaborated with new online music platform Noisey.com with more relatively unknown acts than you can shake a stick at. There are several after parties on offer after you've gone to 1234 in venues including The Old Blue Last and XOYO with artists including Brown Brogues and Autokratz. 


1234 Festival offers a unique music experience compared to other London based music festivals. While festivals book the biggest names possible, 1234 brings some hidden gems to Shoreditch Park. Headliner Black Lips have recently brought out their 6th album, Arabia Mountain which Mark Ronson put his own stamp on. They have a penchant for having their music featured on popular indie films which makes them a must see for those familiar with 500 Days of Summer and Scott Pilgrim Vs The World. Their wonderful brand of flower-punk will fill Shoreditch Park with their psychedelic vibes. Previous acts that have graced the same stage have been Factory Floor, Patrick Wolf and Crystal Fighters who played 1234 in 2009. 


Those who are avid new music discoverers will find solace in talked about bands such as Christian Aids. With PR treading on their toes every step of the way, they're set to be a revival of euphoric rave. You can also catch them at The Victoria in Dalston on 30th June. Two Wounded Birds have also been mentioned by nearly everyone who knows anything about music. Their 60s inspired surf pop has been doing the rounds at various venues and they've managed to make a name for themselves with their upcoming slot at 1234 Festival and previously playing an instore at Rough Trade East for their short but energetic punk natured single Midnight Wave. 


If you're still deciding which festivals to go to this summer; add 1234 Festival to your list if you want to see some of the greatest new acts around live and drink copious amounts of Kopparberg.  


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