Friday, 3 June 2011

Bands to look out for #4

Kreayshawn is far removed from the 'california girls' that Katy Perry talks about and seems to be televised regularly on British television with re runs of teen favourite The OC. This Odd Future affiliated Oakland based rapper is an ecclectic mix between Nicki Minaj and our own Lady Sovereign. Although the name 'Gucci Gucci' screams tacky rap more than Gucci Mane himself, Kreayshawn has managed to turn this into an overnight success with nearly 2 million views on Youtube. The altogether silly stereotypical rap hook about designer labels; 'Gucci Gucci, Louis Louis, Fendi Fendi, Prada' seems like a desperate attempt to name as many designers as possible to gain rap credibility soon turns into a tune that you find yourself helplessly mumbling to yourself after a few listens. Could Kreayshawn be Tyler, The Creator's female successor with her similar background by training at Berkeley Film School and directing for other rap artists videos such as Lil B? One's thing's for sure, she's confident with herself as an artist and doesn't seem to care what anyone else thinks pumping out lyrics such as 'I've got the swag and it's pumping out my ovaries'.
Bumpin' Bumpin' 12" out soon, available at Rough Trade

By Aurora Mitchell

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