Thursday, 13 June 2013
Signed to Universal at the very young age of 12 thanks to a video of her singing at a talent show being noticed by their A&R, 16 year old Ella Yelich-O'Connor, otherwise known as Lorde, has everything incredibly well put together. Having complete creative control over her material, writing and producing her songs herself and a debut single ('Royals') that's gone double platinum in New Zealand, it's hard to comprehend the amount of talent she possesses. The hip-hop inflected instrumentals paired with Yelich O'Connor's hazy vocals that make up Lorde's sound have predictably garnered comparison to Lana Del Rey.
Not only are her two singles, 'Royals' and 'Tennis Court' brilliant but she's also recorded a sultry cover of Kindness' 'Swingin Party' which features on the Tennis Court EP. In spite of everything, Yelich O'Connor seems incredibly grounded - not bothered by the perks of potential fame and having a sense of self-awareness, carefully thinking through the decisions she makes as a young artist. On 'Tennis Court', she sings "never not chasing everything I want" and that's clear as she's managing to become an overnight success, all whilst still studying at college.