Showing posts with label Jay Z. Show all posts
Showing posts with label Jay Z. Show all posts

Tuesday, 16 July 2013

Jay Z - Magna Carta Holy Grail



"I'm not a businessman. I'm a business, man."

That's right kids. Shawn Carter, entrepreneur, the one-hundred-million dollar man, owner of a chain of bars, a sports team, a clothing label, soundtrack producer on The Great Gatsby, impregnator of the not-so-single-lady Mrs Beyonce Knowles, has taken some time out of his busy schedule of making money to do some art for you. This is because he's an artist. But not an artist with much spare time.

Mr. Jay Zed had to come up with a plan to become an artist in the smallest amount of time possible, so as not to interfere with his business affairs. To do this, he got a blender and jam-packed it full of anything vaguely considerable as culture: Italian sculpture, Middle Age English legends, a few painters, conspiracy theories, and - as not to sound too out of touch with the youth of today - some Nirvana karaoke and a few brand names.

What came out was 'Magna Carta... Holy Grail', an album named as though to sound like a satire on pseudo-intellectualism, complete with ellipses to make it sound like he literally came up with it off the top of his head, giving the title of the album the same feel as most of the songs on it. This may sound mean, perhaps duly so, but the main feeling garnered from this album was of pure incredulity. Let's look at the context of release:

Before it was even whored out to Samsung and became a bestseller on the day of it's release (A sure sign of artistic quality, if you wanted one) there was tension in the Roc-a-fella ranks. Written at the same time as Jay-Z's and Kanye West's collaborative LP Watch The Throne, West was there to hear much of the material on MCHG before anyone else. And boy was he pissed off. In fact, the bromance between the two was broken for days, because Jay didn't let West put the material on Watch the Throne. To some this may make the material just sound even better, but it smarts of an attitude towards music that sounds more like it's a commodity than an art-form. 

A year or two later on the release, Mr. Carter sure is happy he held onto it - to put it lightly, MCHG has barely been released and has made him a lot of money.This may be a valid point to begin criticism of the actual music on the album, but that'd be missing the point entirely: this isn't music. To get an idea of this, try listening to the album on Spotify, and see if you can spot where the advertisements start and stop.

It's 2013. Tupac is dead. Dr Dre is hawking headphones on a street corner in Hackney, and 50 Cent is being arrested for beating his wife. Kanye West recently admitted that he is a 'proud non-reader' - and, for a sense of context, this was on the occasion of the release of his own book. You might remember, on his most notable track 99 Problems, Jay-Z telling you all he's not dumb. He clarifies his lack of stupidity on MCHG, and you know what? He's right. 

What Jay-Z has been trying to tell us all along is that he isn't the dumb one - the people who are still buying his albums are. In Tom Ford, track three on the album, he raps 'Numbers don't lie / Check the scoreboard'. Jay-Z may be old, but he's still in the game - a game of numbers. If you believe in his artistry, go ahead: it's your turn to Insert Coins.

4

Lewis Shaw

Monday, 29 August 2011

Jay Z & Kanye West - Watch The Throne




Jay-Z and Kanye West need absolutely no introduction whatsoever. This collaborative album between two of rap’s biggest has been in the making for nine months. Despite featuring together on a couple of tracks, most notably Jay-Z’s "Run This Town" and West’s "Monster", this is the first full-length album to be released by the duo. Originally planned to be a five-track EP, ‘Watch the Throne’ apparently took three attempts to finally complete, and while it is phenomenal in places, it is evident that, judging by previous efforts, the duo could have done better.

The album does have highs, the musicianship showcased on the album being just one of them. The music on every track is bold, vast and dark, similar to West’s excellent ‘My Beautiful Dark Twisted Fantasy’. The production is distinct and compliments each track well, showing both rappers’ unique taste and style. The album’s main highlight, "Lift Off", is an outstanding track featuring none other than Mrs Jay-Z herself. The soaring introduction heralds BeyoncĂ©’s arrival before the outstanding chorus kicks. It’s an obvious choice for a single, but the correct one. It deserves to top singles charts all over the world. Other highlights are provided in the form of "No Church in the Wild" featuring Odd Future’s Frank Ocean, "New Day" which contains an auto-tuned sample of Nina Simone’s "Feeling Good", and "Murder to Excellence" which broadcasts the most serious message on the whole album.

However, it’s the moments where both artists have nothing important to say that bring the album down. Occasionally on the album, the lyrics focus around the rich, luxurious lifestyle of the duo, and while it is the lifestyle that most would love to have, it doesn’t make for good listening. Other lows on the album are provided when the music and the lyrics become cluttered and sound disjointed. The lead track "Otis" ends at the right moment, if it had gone on for longer, the sample would have became annoying. Thankfully, the album only has a small of number of flaws, which can be overlooked.

With a collaboration this big, you would have been hoping for album of the century. But the best rap album of the year will do just fine. Now, will there be a follow-up and will we have to wait ages for that to happen?

7/10

By Calum Stephen

Tuesday, 9 August 2011

Jay Z & Kanye West - Otis


"I invented swag" boasts Jay-Z on ‘Otis’, the second track to be released from the highly-anticipated collaboration between himself and Kanye West; a rap supergroup dubbed as The Throne. With the modern rap scene currently populated by shock factor lyrics spat out by kids barely out of their teens, the two titans are back to show who is still best. This track heavily samples Otis Redding’s ‘Try a Little Tenderness’, showcasing both Jay-Z and Kanye’s love of sampling older music. Both artists, Hova and Yeezy as they are referred to in this track, swap verses, slowly building up to a climax where Kanye announces "We killin’ ‘em".

With razor-sharp lines and a strong chemistry between them, it’s clear that both artists are intending on taking back the limelight, and it seems no one is fit enough to stop them.

By Calum Stephen